Golf Australia welcomes leading brands as partner line up expands

4 Dec 2025

Press Release:

The 2025 Crown Australian Open has been bolstered by a suite of new partnerships ahead of what promises to be one of the biggest Australian Open’s ever.

Across various categories, the dynamic line up of partners brings together some of Australia’s leading brands.

Across a diverse range of categories, this dynamic line up brings together some of Australia’s leading and most recognisable brands. Each partnership is set to enhance the fan experience, elevate the country’s most prestigious golf tournament, and deliver on Australian Golf’s commitment to creating premium engagement opportunities at world-class events for fans and players.

Crown is the latest partner to expand its investment, stepping into the title partnership of the Australian Open. Liquorland has similarly increased its presence following strong results in previous years.

The most significant growth, however, has come from new partners joining the Crown Australian Open partnership family. Rolex joins as a Major Partner and the Official Timekeeper, American Express becomes the Official Payment Partner and naming partner of the Amex Ticket+ product and pavilion, and CoinSpot signs on as the Official Driving Range Partner. Ares Management, La Trobe Financial, Fortinet and TAB also enter the tournament as new commercial partners.

On the Official Supplier front, WHOOP – the performance-focused fitness wearable brand – joins as the Official Fitness Wearable of the Australian Open. Lifestyle and consumer engagement will also be amplified through Isla Vodka, which steps up as an Official Supplier across Australian Golf.

Chief Commercial Officer of Golf Australia and the PGA of Australia, Michael McDonald said: “As we tee off today at the Crown Australian Open, a tournament we are actively elevating to new levels within Australian sport, the calibre of partnerships we are able to attract reflects its rising prestige and growing global appeal”.

“Each of these brands brings something unique, whether it is innovation, premium hospitality, technology, or lifestyle engagement, and together they help us elevate the experience for fans, players and partners alike.

“This continued commercial growth reinforces the strength of Australian Golf and the confidence brands have in the direction we are heading as a unified sport.”

Back to News